Money To Live

September 11, 2008

Tracking financial progress – in color

Filed under: Uncategorized — by moneytolive @ 5:00 am

This week I am writing about conversations I had with my extended family about finances. Today, I turn to a conversation with my mother.

Part of helping my parents manage their retirement accounts is providing them with regular snapshots — spreadsheets summarizing their holdings and graphs tracking performance.

I showed my parents how I currently track my investments, and they approved of the general format. What my mom requested be changed, though, was the color scheme.

Replacing the default red-blue-green scheme, we settled on the Numbers (Apple spreadsheet program) 2d color scheme in brown (see below).

My parents have worked with several advisors in the past and never had a say in the choice of color scheme. Granted, the color scheme is not as important as the information about holdings and performance. Some of the reports they received, though, looked sloppy with poor quality color printing. Despite the markets have been down recently, my mom enjoys looking at my reports simply because she likes the colors.

Maybe financial advisors should ask clients for more input when preparing reports.

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